JULIO LIGORRIA

POLITICAL STRATEGY

FOREWORD .................................................................................... 11
PRESENTATION:
Why it is better to win without a fight ...................................................... 15
INTRODUCTION
DEFINING THE BATTLEFIELD: ............................................................... 25
Some reflections regarding politics,
marketing, strategy and power ............................................................. 25
A BASIC APPROACH TO THE
PHILOSOPHICAL-STRATEGIC THOUGHT ................................................... 31
The ideas of Chinese general Sun Tzu ...................................................... 31
AN ORDERLY FOCUS ON THE
GENERAL CONCEPT OF STRATEGY ......................................................... 43
The Why and How of strategy .............................................................. 43
ON THE ROAD TO PLANNING................................................................ 49
Concepts to perfect the process of
planning and executing campaigns ......................................................... 49
A triad not to be forgotten .................................................................. 49
FOCUSING ON OPERATIVE STRATEGY .................................................... 55
The art of war applied to the
approach to a campaign ..................................................................... 55
Key concepts of strategic design ........................................................... 58
Criteria for the proper utilization of
the concepts of operative design ........................................................... 67
THE PRINCIPLES OF WAR IN THE LIGHT
OF SUN TZU'S THOUGHT ..................................................................... 71
Principles of the operations as elements
of analysis in the planning of campaigns ................................................... 71
STRATEGY, STRATAGEM AND TACTICS ................................................... 85
Reflections on what to do and what not to do ........................................... 85
MEETING WITH LEADERS OF OUR TIME
(Photo notebook)
FINAL CONSIDERATIONS ON
STRATEGIC PHILOSOPHY ................................................................... 97
The logical sequence to respond to the question What To Do? ........................ 97

CASE HISTORIES THAT MADE HISTORY ................................................ 103
a. Two near-victories that ended in defeat ............................................. 105
b. The clear agenda of transition ........................................................ 129
c. A timely change brings victory ........................................................ 143
d. The auditing of a campaign ............................................................ 155
e. The ghost no one saw coming ......................................................... 167
IN A MANNER OF CONCLUDING .......................................................... 177
BIBLIOGRAPHY .............................................................................. 179
ANALYTICAL INDEX ......................................................................... 171